Sitecore – Shortening URL (for Your SEO Sake)


Hello, all! Tonight seems like the time for me to unleash what I have discovered during my time of blogging-hibernation. Earlier, I talked about WURFL and sitecore’s default way to detect device, now I talk about the way to shorten URL in Sitecore. This way bug me off and I left my question in stackoverflow left unanswered.

I am really aware that there is a default way for Sitecore to perform such task. What I found is my URL is really long and my boss is quite angry for it mess the SEO. Below is the default way.

UrlOptions opt = (UrlOptions)UrlOptions.DefaultOptions.Clone();
opt.SiteResolving = Sitecore.Configuration.Settings.Rendering.SiteResolving;
linkToResep.NavigateUrl = LinkManager.GetItemUrl(citem, opt);

Now, as you see, you need to configure the config too. So that it will shorten the URL as you wish. You can look on my question for detail.

I got various answers from kind people in my question, but, I still having trouble in it. So I am enlightened when my boss said that in PHP we can regex match something. Well, yeah! I will use regex to remove those long link!

As default we know that Sitecore LinkManager will produce a long link that contains /sitecore/content/sites/yoursite/ to access your items. Well, it seem so suck to the SEO. Then we should remove it. Below is how.

  1. Create a link using Sitecore.Links.LinkManager.GetItemURL(myItem). The output will be used as a parameter to my method that will shorten the url.
  2. Create a method that will receive a link and will shorten it for sure. I suggest you to create a helper class that will contain all functions and helpful methods that you need in many classes.
    public static string ShortenURL(string URLToShorten)
    {
        return Regex.Replace(URLToShorten,@"sitecore/content/sites/[\w]{1,}/","");
    }
    
  3. The call will be like below.
    yourHyperLinkObject.NavigateUrl = your.helper.ShortenURL(Sitecore.Links.LinkManager.GetItemURL(myItem));
    

Well, I tested it already, and thank you to the regexpal that ease my testing.

Wait, wait, wait, wait. Hold on! That easy? Yes. Why I didn’t find it out so quickly? Well, people, I didn’t think out of the box. I was when I found this out through my boss’ words about PHP. Okay, problem solved? Not yet! Look on the title, for your SEO sake. We just shorten the URL and not finished optimizing the SEO.

If you are Sitecore developer, then you must have known that you can access your site using both yourdomain.com/sitecore/content/sites/yoursitename/youritemname and yourdomain.com/youritemname. Okay, you knew it already, then what about it. As soon as I can shorten the URL, my boss feel relieved, and he asked whether the old long link still accessible or not. I said, yes. He panicked!

What must I do, first, you need to add canonical to your site tag. The canonical will contains the long link. Second, if you must, you need to put a redirection whenever someone is trying to access the long link to the correct short link.

Using this, well, your SEO is getting better and not screwed up a lot. I hope this is useful to you all folks! Please feel free to comment 🙂

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Author: Aditya Yedija Situmeang

Developer, Lover, Christian, Omnomnomnivore, Gamer.

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